Our Story & Beliefs

Hi, I’m Haru, founder and designer of Club Fio, Tokyo, and I’m so glad you’re here.

 

After living outside Japan for years, coming back home was more challenging than I expected. The unique aspects of our culture, which I had taken for granted, suddenly felt unfamiliar. But when others spoke about Japan, they helped me see it in a new light—through their eyes, I rediscovered how special and beautiful my country truly is. For the first time, I felt deeply proud to be Japanese.

 

I wanted to give something back to Japan and share its beauty with the world. That’s how Club Fio, Tokyo, came to life—born on my bed with a cup of tea in hand, dreaming of creating something meaningful.

 

In a world overflowing with fast fashion, I asked myself: What’s the point of making more clothes? So much is already thrown away each year, and mass production comes with underpaid workers, environmental damage, and excessive waste.

 

I knew I had to do things differently. That’s why every piece we create is made-to-order in our small atelier in Tokyo, in collaboration with my best friend and skilled seamstress, Yuki. Together, we embrace the old ways of crafting—where every piece is made with care, thought, and intention, avoiding waste and honoring true craftsmanship.

 

And of course, we prioritize sustainability and support reforestation.

 

Through this journey, I’ve been inspired by strong, independent people who live boldly and chase their dreams. They are my muses, and my hope is that Club Fio inspires you, too. I want our creations to support you in being the heroine of your own story—living life on your terms, with confidence and elegance.

 

This is just the beginning of our journey, and I’m so excited to share it with you.

Thank you for being here—your support means everything.

With love,

Haru