About Club Fio, Tokyo

Welcome to Club Fio, Tokyo — a fashion label rooted in purpose, passion, and quiet confidence.

We are based in Tokyo, Japan, where timeless design meets intentional living. Founded by designer Haru, Club Fio, Tokyo was born from a desire to do things differently — where design meets purpose, and beauty meets responsibility.

The name “Club” represents the people we design for: a global community of individuals who live boldly, love deeply, and choose sustainability as their personal style statement. Club Fio, Tokyo is not just a brand — it’s an invitation to express who you are through what you wear.

After years abroad, Haru returned to Japan with fresh eyes. What once felt ordinary now appeared extraordinary — the subtle beauty of Japanese craftsmanship, the elegance in simplicity, the strength in softness. Club Fio began as a tribute to that rediscovered pride and a desire to share it with the world.

In an industry overflowing with fast fashion, we choose a slower path. Each piece is made-to-order, designed in Tokyo, and crafted in collaboration with our trusted ethical manufacturer in Europe. Our swimwear is made from recycled PET bottles, and we source eco-conscious materials at every step — because true beauty should never come at the planet’s expense.

We believe clothing can hold meaning. It can reflect your values, tell your story, and help you step into each day with grace and intention. Our hope is that every piece you wear becomes part of your journey — a reminder to live your story fully, with elegance and heart.

This is the world of Club Fio, Tokyo.
Thank you for being part of it.

Process

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Sustainability

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The Club

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Nature First

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Meet the founder

I’ve always believed that fashion can be more than just something we wear. It can be a quiet rebellion, a love letter to who we are, and a way to move through the world with confidence, grace, and intention.

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