Meet the Founder

Hi, I’m Haru — designer, founder, and heart behind Club Fio, Tokyo.

I’ve always believed that fashion can be more than just something we wear. It can be a quiet rebellion, a love letter to who we are, and a way to move through the world with confidence, grace, and intention.

After spending years living abroad, I returned to Japan — and surprisingly, I felt like a stranger in my own culture. Everything that once felt familiar now seemed distant and hard to understand. For a while, I struggled to find my place. But in that distance, I began to see Japan through new eyes — and slowly, I fell back in love with it. The beauty I once took for granted became my greatest inspiration. The craftsmanship, the calm, the elegance in restraint — it all came alive for me again.

The strength, elegance, and independence of the women who inspire me are woven into everything I create. I’m endlessly inspired by women who lead with heart — grounded, radiant, and unapologetically themselves. They live boldly, love deeply, and express their truth through everything they do — and their spirit lives in every piece I design.

Club Fio, Tokyo was born from that space — a desire to create something soulful, sustainable, and elegant. A celebration of both softness and strength. A brand that reflects not only timeless style, but intention and care.

My designs are inspired by contrast — coastal serenity and city energy, vintage glamour and modern clarity. I believe in dressing with meaning, in quality over quantity, and in creating pieces that make you feel like the heroine of your own story.

Thank you for being here. I’m so grateful we’ve found each other.

Process

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Sustainability

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The Club

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Nature First

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Meet the founder

I’ve always believed that fashion can be more than just something we wear. It can be a quiet rebellion, a love letter to who we are, and a way to move through the world with confidence, grace, and intention.

More